THE BRAND
Located in a quaint neighborhood in Hondo, Texas, Chateau Claire Boutique Bed & Breakfast is a restored 1914 historic home filled with history and elegance. Founded by Joe and Melissa Claire, this timeless Sears & Roebuck home was lovingly renovated to preserve its old-world charm while bringing in a refined sense of luxury and warmth. Each room has its own story, design, and personality, creating an intimate retreat where guests can slow down, reconnect, and breathe in the beauty of Hill Country living.
Beyond their boutique bed and breakfast, Chateau Claire also serves as an event venue, hosting micro weddings, bridal and baby showers, brunches, and other gatherings that celebrate life’s sweetest moments. Every detail, from the curated interiors to the chef-prepared breakfasts, reflects their shared passion for hospitality and intentional living.
THE VISION
My goal was to reflect the timeless, sophisticated character of Chateau Claire through organic social media content and the simplicity in their brand voice. I wanted their social media to feel like an extension of the guest experience, calm, elegant, and effortlessly inviting. For me, it was about translating the serenity and grace of the space into digital form, so people could feel what it’s like to stay there even before they arrive. Their content requires a slower pace. Because my work with them is lighter in scope, I focus primarily on intentional posts and thoughtful captions that capture their sense of calm luxury and Hill Country charm. It’s a brand that thrives on subtlety, so every post is about creating feeling and depth rather than volume.
THE WORK
OA Marketing manages their monthly social media management across Instagram, Facebook, and TikTok. Short-form video content creation and photography that capture the beauty, emotion, and stillness of their space. Writing captions and planning content that align with their elegant, polished brand voice.
