Cutie Paws was my very first client, so I really wanted to set the tone for how I approach brand partnerships, being intentional, creative, and results-driven. My goal from the start was to bring their social media presence to life and match the quality and heart they put into their business. I wanted people to feel their care and warmth through social media, to see the joy of the dogs, the dedication of the staff, and the comfort of their space.

Because Cutie Paws is such a family-oriented and personality-driven brand, everything I create for them has to reflect that genuine, loving atmosphere. The tone is softer and more playful than many other clients. It’s also been hands-on from the beginning, with monthly on-site visits and real-time engagement with their team and customers. This level of involvement has helped me really understand their heart as a business and create content that feels true to who they are.